Privacy Policy for Usertopia Ltd


This privacy policy covers how we respect your data while you are using our website:

We take your privacy very seriously, and transparency is important for us. This Privacy Policy document contains types of information that we collect and record during your visit and how we use it.

If you have any concerns or questions about this privacy notice please contact us using the details below.

Who we are

This privacy policy is created and kept up to date by Usertopia Ltd. We are a digital research and design agency, focused on creating positive impact with our work.

Usertopia Ltd is registered in England with the company number 13367913. You can contact us via:


Phone: +44 (0)1202 126 998

Address: 2 Lorne Park Road, Bournemouth, Dorset, BH11JN.


What data we collect


In order for us to learn how the website is being used, and by how many people, we have installed an analytics package provided by Matomo. We have chosen Matomo as they are ethically inspired and privacy first unlike providers like Google Analytics.

We do not collect your personal data, we only register the fact you have viewed the page and what buttons you have clicked on, so that we can build an understanding of how easily you found information you were looking for.

We have also chosen to prevent analytics cookies being logged when you view the page, to further help protect your privacy.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.


We do not collect or store cookies from visitors of our site. We believe in your privacy and prevent any logging of your data wherever possible.

Contact forms

We collect and process the contact information and personal data that you provide us within our contacts forms solely for the purpose of contacting you about our your enquiry. We may also anonymise your data for use in external reporting.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Usertopia Ltd does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Who we share your data with

Employees of Usertopia Ltd will be able to access your data. Access to your data is provided on a “need-to-know” basis to employees, and is only used for the purposes described in the section of this privacy notice titled “What data do we collect?”. We’ll never sell your personal data to third parties, and we’ll never spam you with unrelated marketing information.

Beyond the access described above, we only share information about individuals when direct consent has been given to do this, or when there is a clear legal basis for that information to be shared (please refer to the section “What is the lawful basis for processing your data?”).

Where we store your data

Your data is stored in the cloud, where it is hosted on industry standard secure servers and access to your personal data is encrypted behind authentication.

We only use service providers that have been deemed to excel in the provision of protection for personal data by the European Commission.

How long we retain your data

We will only keep hold of your personal information for as long as is required to fulfil the purpose it was collected for.

Outside of this, we will dispose of your personal data:

  • If you request for your personal data to be erased;
  • Two years after your last interaction with Usertopia Ltd.

When we erase your data, we may choose to anonymise your personal information so that it can no longer be associated with you, in which case we may continue to use the information without further notice to you for such uses as reporting, and to provide insight on future projects.

What is the lawful basis for processing your data?

The lawful basis we generally apply to process the data you provide us in this form, including “special category data” (such as racial or ethnic origin, or religious or philosophical beliefs) is dependent on your consent, as per Article 6(1)(a) of GDPR, which states:

“the data subject has given consent to the processing of his or her personal data for one or more specific purposes;”.

This means that you can request for us to delete your data at any time by contacting us at, or by using any of the contact details provided on our website.

We may sometimes process data under Article 6(1)(c) in unusual or emergency situations:

“processing is necessary for compliance with a legal obligation to which the controller is subject;”.

What are your data protection rights?

Please make sure you are fully aware of all your data protection rights. You are entitled to the following:

The right to access

You have the right to request a copy of the personal information we hold about you.

The right to rectification

You have the right to request that we correct any information about you that you believe to be inaccurate, or that we complete any information you believe to be incomplete.

The right to erasure

You have the right to request that we erase certain information we hold about you, under certain conditions.

The right to restrict processing

You have the right to request that we restrict the processing of your data, under certain conditions.

The right to object to processing

You have the right to object to the way in which we process your data, under certain conditions.

The right to data portability

You have the right to request that we transfer the data we have about you to another organisation, or directly to you, under certain conditions.

We are committed to responding to all requests within one month. If you choose to exercise any of these rights, please do so by sending us an email at, or by using the contact details provided on our website.

Online Privacy Policy Only

Our Privacy Policy applies only to our website with regards to any information you share and/or we collect. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Further requests

This Privacy Notice was written to be as clear and concise as possible. It does not provide exhaustive detail of all aspects of our collection and use of information, including personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be directed to our data handler at Alternatively, you can use any of the contact details under the section “Who we are” for more general enquiries.

How do you make a complaint?

If you would like to leave a complaint about our use of your personal data, please send an email with the details of your complaint to our data handler at so that we can look into the issue and respond to you.

You also have the right to log a complaint with the Information Commissioner’s Office (ICO) (the UK data protection regulator). For further information on your rights and how to make a complaint to the ICO, please refer to the ICO website.

When was this privacy notice last updated?

This privacy notice was last updated on 20/02/2023.